ABOUT BOLD


BOLD Sunless brings you SHADE Self-Tanner. A newly-formulated, easy-to-use, sunless tanning spray that provides instant, natural-looking color that darkens gradually into a long-lasting tan. Infused with tea tree oil and sugar extracts for healthy, purified, glowing skin. SHADE is cruelty-free and not tested on animals. It is also free of harsh, toxic chemicals such as parabens and phthalates.

BOLD has been The Official Sunless Tanning Sponsor of Miss USA, Miss Universe and Miss Teen USA since 2013 providing spray tan services and products to the contestants before the National competitions seen on FOX and formerly NBC Universal. 

BOLD Sunless tans have also been seen on the UFC Ring Girls ringside on PPV & FOX. Hollywood red carpets including The Oscars, The Grammys and The Emmys. Country Music Awards including The ACM, CMA and CMT Awards. Not to mention endless weddings, photoshoots and beaches around the world. 

cruelty free product not tested on animal self tannerparaben free product non-toxic organic spray tanphthalate free product non toxic sunless tanner spray